If you’re stuck trying to select the perfect paint colour, try getting in the mood.
“Studies show that even once in store, many consumers still don’t know what paint colour to buy, yet almost everyone can describe what kind of feeling they would like to create in their room,” says Jennifer Jones, marketing communications manager of CIL Paints.
Start with CIL’s new “mood test” at cil.ca (click on "Help me choose a colour"). Visitors are taken through a series of images and asked to click on their favourite ones, revealing their decor taste. They are then directed to a colour palette to help create their desired ambience. Visitors can put together their own swatch of colours that are guaranteed to co-ordinate or opt to have the site’s Colour Coordinator recommend personalized colour schemes in real time.
“The whole idea of the mood test is to make the paint selection process simpler,” says Jones, who points out that most people cite choosing a wall colour as the hardest part of a paint project. “From the comfort of home, with a few clicks of a mouse, we’re helping people turn a feeling into a fabulous look,” she adds.
Jones suggests these colour combinations, depending on the mood you’re looking to create:
Clean and playful: Mix sunny yellows with warm grays or light corals with crisp neutrals to deliver a fresh yet invigorating feeling to your room.
Soft and elegant: If you’re looking for sophisticated elegance, colours such as aqua-green mixed with mocha or dusty rose combined with light gray work well in creating a calm and peaceful yet classic environment.
Mellow and comforting: Combinations of warm shades such as gold, wine, slate-brown and teal help make a room feel both inviting and relaxing at the same time.
Deep and luxurious: To bring a vibrant, lavish feel to a room, introduce a mix of plush, jewel-like colours – whether applied on all walls or simply on one wall and highlighted with accessories. Think jade-green, ruby-red, deep purple and chocolate-brown.
“No matter what mood you choose for your rooms, CIL wants to ensure that consumers are in a good mood when undertaking a paint project,” Jones said. “Enhancing the decor in your home should be a positive experience.”
To take the mood test or find a CIL retailer near you, visit cil.ca.
